PS Ventures Limited today announced that their new England Football Rattle app for iPhone and iPod Touch is now available to download from Apple’s AppStore.

This new app means you can now support the England football team the way your dad and grandad used to…. but with an iphone.

It doesn’t matter whether you’re at the game, in the pub with friends or even at home, this app is simply the best and most fun way to show your support for the England team.

It works just like a normal football rattle. You wave your iPhone or iPod Touch as if were a football rattle handle and the rattle sound is created. The rattle will speed up or slow down according to the speed and vigour with which you wave your device. It really is great fun.

PS Ventures Limited director Philip Simpson commented “We’re very excited to be bringing such an interactive app to England football fans in time for the biggest competition in the football calendar. We have taken advantage of Apple’s advanced technology to create a truly convincing football rattle experience. If you close your eyes, you could believe you are waving a real football rattle”.

The App can be downloaded at http://itunes.apple.com/gb/app/england-football-rattle/id373….
The App’s own webpage is at http://www.psventures.co.uk/pv_view_iphone.php?iphone_id=1&i…

PS Ventures Limited is a UK based company specialising in web design and iphone app development. The company website can be found at http://www.psventures.co.uk. All enquiries should be directed to marketing@psventures.co.uk.
– Philip Simpson 11-06-2010

Lesley Young, former Senior Director of MySQL World-Wide Volume Sales at Oracle and VP Corporate Sales World-Wide at MYSQL prior to the company’s acquisition, has been appointed VP North American Sales at Huddle. Joining Huddle, the only true provider of intercompany collaboration in the cloud, Ms Young will leverage Huddle’s EMEA success and her experience running volume sales teams to grow a high velocity, volume sales organization in North America.

Prior to Sun Microsystem’s acquisition of MySQL for $1billion, Ms Young built, managed, and grew MySQL’s world-wide volume sales and subscription renewal sales. At MySQL, volume sales contributed more than a quarter of the company’s revenue. As Director of World-Wide Volume Sales at Sun, following the MySQL acquisition, Ms Young’s team drove $32 million in MySQL and GlassFish subscription and subscription renewal revenue.

“I firmly believe in MySQL’s mantra – the freedom to work from anywhere. More and more organizations recognize the benefits of not shackling employees to their office desk day in and day out. As a result, smarter working practices and tools have emerged and are becoming far more widespread in the enterprise,” said Ms Young, VP North American Sales, Huddle. “Huddle is a core component in the workplace of the future, providing people with technology that makes working securely from anywhere a reality. Huddle adheres to the strict security requirements that IT departments understandably have.”

Ms Young continued: “Regardless of physical location, Huddle gives you all the tools you need to communicate and work with people beyond the borders of your own company in one secure space. It is an exciting, fast growing business and I’m looking forward to expanding the organization and growing the sales team in North America.”

Ms Young has also held VP Sales positions at TeaLeaf and Informatica. At Informatica, Ms Young was responsible for developing and executing mid-size enterprise sales, inside sales and maintenance renewal sales pre and post IPO.

“Lesley has a fantastic track record of building and driving volume software sales and leading successful sales teams,” said Charlie Blake Thomas, Global VP Sales, Huddle. “Following our recent $10.2 million investment, we’re keen to expand our U.S. presence and Lesley has the experience and skills required to help Huddle grow. With Lesley’s help, we’re looking forward to mirroring Huddle’s European success in the U.S.”

Huddle closed its Series B round of funding led by Matrix Partners, with participation from existing investors Eden Ventures and Charles McGregor, Huddle’s chairman, in May 2010.

- Ends –
About Huddle
Huddle is the world’s only true provider of intercompany collaboration in the cloud. It delivers all the productivity and collaborative tools required for people to work better together, securely, in one place.

Huddle helps businesses of all sizes: freelancers, small firms and large enterprises adopt a new way of working. Many of the world’s top corporations including Disney, Kia Motors and P&G, as well as national and regional governments, use Huddle to securely manage people, projects and information inside and outside of their business.

Huddle can be accessed online, on mobile devices, on desktops, via Microsoft Office applications, on major business social networks such as LinkedIn and Ning and in multiple languages. Huddle is three years old, headquartered in London with a San Francisco office. It gives away more than $400,000 of software to charities worldwide each year. Find out more at www.huddle.net/about

Press contact:

Lucy Wimmer
PR Manager
Huddle
Phone: +44 (0)20 3411 2271
Email: lucy@huddle.net – Lucy Wimmer 10-06-2010

Content subscriptions and in-app billing to drive Mobile Apps to reach landmark revenues but challenges remain for maximising content revenues

Hampshire, UK – 9th June 2010: A new report published today by Juniper Research forecasts that, the combined revenues from apps funded by pay-per-download (PPD), value-added services (VAS, including freemium and subscription) and advertising is expected to rise from just under $10 billion in 2009 to $32 billion in 2015.

But while Apple’s App Store has achieved app downloads on an unprecedented scale – 4 billion by April 2010 – the report cautions brands and developers against ignoring users of other platforms/handsets. According to Juniper, such a move could be counterproductive, particularly in developing markets, where the user base of iPhones (and indeed smartphones per se) is extremely low.

“If the mobile industry wishes to introduce a model based on applications, then it must ensure that those applications are accessible by a wide range of handsets ranging from smartphones to mass market devices,” said mobile app stores author, Dr Windsor Holden.

Furthermore, uplift in download volumes does not necessarily equate to an uplift in industry revenues. The majority of application downloads from the App Store are free; other storefronts launched in the wake of the App Store also report that comparatively small proportions of apps (typically 5-15%) are paid for. Thus, building a business model aimed at both maximizing consumer adoption of applications and at maximizing content revenues can be extremely problematic.

The mobile app stores report finds that an app store-centric model presents a number of challenges, including:

• The Need for Scale
• Monetising the Mass Market
• App Store Overload
• The Content Legacy

A detailed table, ‘Selected Key Challenges of An App Store-Centric Ecosystem’ expanding on each of the above is provided in the whitepaper A World of Apps, available to download from the new Juniper Research website today. To explore new functionality and features of the new site and to register for free whitepapers and blogs, please go to www.juniperresearch.com.

Further details of the study ‘Mobile App Stores: Business Models, Strategies & Market Segmentation 2010-2015’ can be freely downloaded from the Juniper website.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

John Levett
Juniper Research
T: +44(0)1256 830 002
E: john.levett@juniperresearch.com – John Levett 09-06-2010

- Fans travelling to the World Cup offered an alternative way of keeping in touch whilst in South Africa, for FREE -

London, UK: With UK-based watchdog, Consumer Focus, issuing a warning to football fans travelling to the 2010 World Cup regarding potentially huge bills for mobile phone usage, HulloMail™ (www.hullomail.com) is encouraging individuals to download its free smart voicemail app in advance, in order to access voicemails and send voice messages home, at no cost.

Users of HulloMail can give friends and family their personal HulloMail UK number allowing them to leave voice messages without calling them directly. Travelling fans can then listen to messages using the HulloMail mobile app whilst roaming in a free WiFi location and can quickly and easily reply using a ‘Hullo’, which is a short voice message. If friends and family are also HulloMail users they can send Hullos directly to each other’s devices.

The Consumer Focus watchdog found that rates for making calls from South Africa were as high as £1.70 per minute, whilst the worst culprit was for receiving calls, charging £1.50 per minute.

Andy Munarriz, founder and CEO, HulloMail said: “It would be a real own goal to return from the World Cup to find a hefty mobile phone bill waiting for you. It makes sense for fans to access our free HulloMail smart voicemail app. They can give contacts their unique HulloMail number so voice messages can be left for them, saving expensive roaming costs. Messages can then be retrieved simply via the app, online, or by email; it’s up to the fan which they prefer. Fans can also send a Hullo, short voice message, to their mates watching back home for free, using a free WiFi hotspot.”

Until recently free WiFi has not been the norm in South Africa, however, many shopping centres and leisure complexes in the host cities are providing free WiFi for the duration of the tournament: http://bit.ly/freewifiza.

For further information regarding HulloMail, visit www.hullomail.com. For further information regarding Consumer Focus’ research, visit http://bit.ly/91ujpg.

-ends-

Note to Editors:

Images of Andy Munarriz and screenshots of the HulloMail apps are available on request.

* Your mobile operator may charge for sending a Hullo if you exceed your monthly data allowance or you are roaming.

About HulloMail™

Formed in 2008, HulloMail™, the voice-messaging innovator, offers consumers modern voicemail applications and instant voice messaging.

The HulloMail technology, used daily by over 35 million subscribers worldwide, has been developed with an emphasis on extensive product research and consumer-led innovation.

HulloMail’s services offer a quick and easy way to manage, send, receive and share voicemails and with the new Hullo feature, provide free, instant voice messaging to mobile and email.

Mobile Operators can accelerate modernisation of voicemail-based services while greatly reducing capital expenditure by utilising the HulloMail Cloud Application Managed Service Suite.

For more information, visit http://www.hullomail.com.

Follow HulloMail on the Web:

YouTube: http://www.youtube.com/user/HulloMail
Facebook: http://www.facebook.com/pages/HulloMail
Twitter: http://twitter.com/hullomail
Flickr: http://www.flickr.com/photos/hullomail/
Slideshare: http://www.slideshare.net/HulloMail
Blog: http://hullomail.blogspot.com/
Linked In: http://www.linkedin.com/companies/hullomail

Editor’s Contact:

Peppa Sheridan
Peptalk Communications
+44 (0)1787 313822
peppa@peptalkpr.co.uk – Peppa Sheridan 08-06-2010

EHS 4D Digital, the digital arm of leading direct marketing agency EHS 4D Group, has launched an innovative lite-configurator application housed on Facebook in support of the launch of the new RCZ.

Available on www.facebook.com/TheRCZ, the embedded rich media application gives consumers the opportunity to design their ideal RCZ. Users can see their car from 11 angles, and choose from a host of options such as body colour, alloy wheels, wing mirrors, roof colour and chrome bars. In addition, users can post their RCZ to their wall and share with their friends, facilitating peer recommendations and encouraging positive word of mouth. The application represents an automotive brand taking their content to the consumer with one of the most detailed configurators found outside of an automotive brand’s website.

The configurator forms an integral part of the It Chooses You campaign in support of the launch of the RCZ, in which consumers are asked to advertise themselves to the car. The campaign forms part of a wider social media drive from Peugeot designed to utilise social media platforms such as Facebook to encourage more interactivity from consumers.

From 5 May users have been able to access the Peugeot RCZ microsite www.itchoosesyou.co.uk to create their own classified-style-ad using Facebook Connect. The winning ad will be revealed live on the site on 11 June, with the winner receiving a brand new RCZ worth £23,000.

Andy Goodall, Internet Marketing Manager at Peugeot UK, said: “The RCZ Facebook competition is a great way to get consumers engaged with the brand, and it’s testament to the team at EHS 4D Digital that they can support their understanding of social media and our wider communications strategy with some great creative. Consumers are increasingly willing to connect with brands via platforms such as Facebook, so it’s important to offer them original and engaging campaigns such as this.”

David Skerrett, Client Partner at EHS 4D Digital, said: “We believe the RCZ lite-configurator is one of the richest and most detailed car configurators on the social web right now and its application here is a sign of a brand taking its content to consumers in a confident way. It’s always fantastic to work with a brand as forward-thinking as Peugeot, and the use of Facebook Connect in this way allows us to enjoy the benefits of social media to push the boundaries of the campaign model.”

-ENDS-

For more information, please contact:

Elizabeth Mercer / Rik Salmon / Phil Borge
Eulogy!
Tel: 020 7927 9999
Email:
Firstname@eulogy.co.uk
– Richard Skidmore 07-06-2010