London Metropolitan Business School
Contacts:
Dr Niall Caldwell
London Metropolitan University
n.caldwell@londonmet.ac.uk
MA in Digital and Experiential Marketing Launched in London
A Masters degree in Digital and Experiential Marketing has been launched at London Metropolitan Business School.
Students on the new course will explore the latest thinking on technology, digital marketing and brand experience campaigns, and then explore how they apply to brand management. The one year full-time course (or two years part-time) will combine contributions from London Metropolitan University’s Faculty of Computing and Department of Applied Social Science as well as the London Metropolitan Business School.
“Making sense of digital marketing is a top priority for most marketing professionals. This new course has been designed to explore the new digital world and expose students to the technical, social and commercial factors which are shaping the digital consumer. We want to equip students with the tools, understanding and skills they need in order to manage brands in the digital world,” said Dr Niall Caldwell, course leader at London Metropolitan Business School.
The new MA in Digital and Experiential Marketing will run for the first time in September 2010.
The course structure includes six taught modules and a dissertation: Brand Equity; Data Mining Business Applications; Digital Marketing Fundamentals; E-Solutions and Digital Media Applications; Experiential Marketing; Marketing Research.
Full details are available at:
http://www.londonmet.ac.uk/pgprospectus/courses/digital-expe…
Background on London Metropolitan Business School
London Metropolitan Business School (LMBS) is the business school of London Metropolitan University. LMBS is located in the City of London and other central London sites and is the largest business school in the UK.
LMBS offers a wide range of undergraduate and postgraduate courses and has achieved an excellent rating for its teaching and research. In addition to full-time study, LMBS also offers part-time courses, professional courses and executive education as well as conducting research and consultancy.
The current range of courses includes the following subject areas:
Accounting, Arts, Events and Sports Management, Aviation Management, Banking, Business, Economics, Entrepreneurship, Hospitality, Human Resource Management, International Business, Marketing, Music and Media Management, Tourism, Transport and Travel Management.
Further information on courses and forthcoming open days is available at:
http://www.londonmet.ac.uk/open-days/calendar.cfm
– Gareth Thompson 17-06-2010
Authors bio is coming up shortly.