Confirmit Horizons Honored for Helping Clients Improve CRM

New York, NY and Oslo, Norway – April 15, 2010—Confirmit, the leading global vendor of software for Customer Feedback, Employee Feedback and Market Research announced today that Technology Marketing Corporation’s (TMC) Customer Interaction Solutions® magazine, has named Confirmit Horizons as a recipient of a 2010 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, contact center and teleservices industries since 1982.

“We’re delighted that Confirmit Horizons has been recognized for its contribution to strong, effective CRM programs” said Pat Molloy, Chief Strategy Officer at Confirmit. “Confirmit Horizons enables companies to capture the Voice of the Customer and use it to enhance their CRM strategies. By combining customer feedback with CRM data, companies gain insight that helps them to make better decisions, improve business processes and retain more customers.”

Businesses use Confirmit Horizons to capture customer feedback via the Web, telephone, IVR and paper, and combine those sources to get a clear view of the customer experiences they offer. The platform combines advanced reporting capabilities and automated alerting that enables companies to quickly understand and react to feedback and strengthen customer relationships.

“The Eleventh Annual CRM Excellence Awards has recognized Confirmit for being a true CRM partner to its customers and clients,” said Rich Tehrani, CEO, TMC. “Confirmit has demonstrated to the editors of Customer Interaction Solutions that Confirmit Horizons improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset…their customers.”

Based on hard data, the CRM Excellence Awards rely on facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

The 2010 CRM Excellence Award winners can be found in the May and June 2010 issues of Customer Interaction Solutions magazine.

For more information, please visit www.tmcnet.com or www.confirmit.com.

About Confirmit

Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee Feedback, and Market Research applications. The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec, Virgin Media, and Wells Fargo. Visit www.confirmit.com for more information.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC
Technology Marketing Corporation (TMC) is a global, integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast’s Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners).

TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, 4G-wirelessevolution.TMCnet.com, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com.

For more information about TMC, visit www.tmcnet.com.

Confirmit Press Contacts
Confirmit: Gary Schwartz, SVP Marketing: +1 908 208 2136
Confirmit: Pat Molloy, Chief Strategy Officer: +44 (0)1483 300 100
EMEA PR Contacts, Indigo River: Andrea Burton +44 (0)1985 850320 / Melanie Oxford +44 (0)7515 632065
US PR Contacts, Hart Boillot: Perrin McCormick +1 781 893 0053

TMC Contact:
Jan Pierret, Marketing Manager, TMC, 203-852-6800 ext. 228, Email jpierret@tmcnet.com
– Carolyn Hall 15-04-2010

Increased use of network-connected consoles in break and waiting areas heightens chances of DDoS and phishing attacks

Marlow, UK – April 14, 2010 – Sunbelt Software, a provider of Windows security software, today unveiled the startling results of its study into the use of games consoles in the workplace, revealing that 39% had no idea about any of the documented threats that relate to online console gaming including Distributed Denial of Service (DDoS) attacks, phishing and social engineering.

The study, based on responses from 200 senior IT figures in public and private sector organisations around the globe, found that 80% of those questioned said their organisations keep no record of who uses the games consoles within the workplace, making it almost impossible to track down the source of any data leaks or brand-damaging in-game behaviour that might take place via services such as Xbox Live and PlayStation.

Console users participating in online play risk exposing both their IP address, increasing the risk of that address being targeted for DDoS attacks designed to cripple the target’s internet connection. Such attacks, which can render the organisation’s connection unusable, are frequently used by opportunist criminals and disgruntled players. Innocent players in the workplace are also potential targets for social engineering and phishing scams intent on extracting usernames, passwords and other sensitive data from users via chat forums, in-game speech and email.

“There are benefits to having games consoles in the workplace, as they can boost morale by providing staff with a fun diversion during lunch and other break periods, while consoles in lobby and waiting areas help convey a sense of a modern, fun and tech-savvy organisation,” said Chris Boyd, senior threat researcher at Sunbelt Software.

“However, these benefits must be weighed against the business implications of a threat, such as a DDoS attack, which can harm productivity significantly. In most cases, the most practical option for an organisation is to disconnect consoles from the internet and use them for offline play only,” Boyd added.

The survey found that the Nintendo Wii was the most popular choice for organisations wanting to place a games console in the workplace, with 47.9% of respondents having deployed one. The Xbox 360 came second with 40.4% while just 11.7% of respondents had a PlayStation 3 in the workplace.

More examples of threats to enterprise networks and users can be found on the Sunbelt Blog at http://sunbeltblog.blogspot.com/2010/03/xbox-live-director-a….

Last month, Sunbelt Software released VIPRE 4, a major evolution of its performance-optimised anti-malware technology. VIPRE 4 brings together a powerful new firewall, Host Intrusion Prevention System (HIPS) and Intrusion Detection System (IDS) functionality, along with an entirely new framework for managing enterprise endpoints. The latest version maintains Sunbelt Software’s intense focus on performance and customer experience and is the key foundation to Sunbelt Software’s anti-malware strategy.

About Sunbelt Software
Headquartered in Tampa Bay (Clearwater), Fla., Sunbelt Software was founded in 1994 and is a leading provider of Windows security software including enterprise antivirus, antispyware, email security, and malware analysis tools. Leading products include the VIPRE® and CounterSpy® product lines, Sunbelt Exchange Archiver™, CWSandbox™, and ThreatTrack™.

For more information about Sunbelt Software, please visit the company’s website at: http://www.sunbeltsoftware.com. To learn more about current activities, products, and ideas at Sunbelt Software, please visit Sunbelt’s corporate blog at http://www.sunbeltblog.com. To view this release online, go to
http://www.sunbeltsoftware.com/Press/Releases/?id=349.

Contacts
Martin Brindley
Davies Murphy Group
+44 1256 807360
sunbelt@daviesmurphy.com
www.daviesmurphy.com

Laurie Murrell
Sunbelt Software
+1-727-562-0101
lauriem@sunbeltsoftware.com
www.sunbeltsoftware.com

Copyright © 2010 Sunbelt Software. All rights reserved. All trademarks used are owned by their respective companies. – Chris Green 14-04-2010

Explorra.com, the travel start-up created by ex-Expedia’s Ciprian Morar has launched VisualDNA for Travel at www.explorra.com/travel-quiz . Its mission: understand Internet users and connect them with people, content and products they’ll find useful.

In an effortless and enjoyable experience, the travellers answer a demographic quiz using only a series of photographs in a matrix. From the visual references, the VisualDNA patented technology collects user’s feelings, motivations and emotions and creates a VisualDNA profile scoring each picture on a variety of psychological and preferential axes. This, along with Explorra’s travel search and recommendation engine, provides relevant travel content such as holidays, travel guides, hotels for the user.

The process of going through the quiz is quick and so the response is almost instant returning results from over 70 billion combinations of traveller needs. Not only the results are useful at the time of doing the quiz, but Explorra plans to offer real-time recommendations, in the style of Amazon’s recommendations.

“What you see on Explorra here today is just the tip of the iceberg of what we have been working on both in terms of customer segmentation as well as product. We are adding new products everyday, with a queue of over 100,000 destinations, holidays, hotels”, said Ciprian Morar, Explorra’s Founder.

Additional features include:
• A rich traveller profile, in which customer preferences are collected in a fun and engaging manner, with forms that “talk” back to the user
• Free Travel Widgets for blogs and websites
• A “Share this” functionality, which allows travellers to store their VisualDNA and recommendations and send them to friends and family
• People like you – finding similar travellers based on VisualDNA

Imagini Founder and CEO, Alex Willcock, says: “We’re really excited that Explorra.com is using our VisualDNA technology at their core of the travel product. Together we’ve created a wonderful way to discover travel experiences.”

The service is accessible from http://www.explorra.com/travel-quiz

For more information, please visit Explorra

-ends-

About Explorra
Explorra is a new start-up, which focuses on inspirational travel guides, aiming to bridge the gap between social networking and travel purchases.
Explorra was started in Sept 2009 by ex-Expedia’s Ciprian Morar in London and the talented team of technology experts based in Romania, at LATERAL. LATERAL specialises in travel technology and services many top tier UK & Europe based travel clients.

About Imagini™
Imagini, the company behind VisualDNA (visualdna.com), is a strategic partner to online publishers, retailers, and global consumer brands. These companies use VisualDNA technology to understand and connect with their customers in a unique way. Clients include MSN, Hotels.com, Lastminute, Nectar, Vodafone, the British Army and PepsiCo International. Imagini has profiled more than 15 million people using VisualDNA since the company was founded in 2006. More recently Imagini has also launched Audience Analytics, a unique profiling and site personalisation technology.
– Ciprian Morar 13-04-2010

Consultant’s advice saves contestant Attic full of Cash

Optimax, the Laser Eye Surgery specialist, recently worked with the BBC on an edition of the popular series ‘Cash in the Attic’, allowing their Nottingham clinic to be used for a filmed consultation with a contestant.

Margaret Payne, who featured recently in the programme with her husband, successfully auctioned an assortment of furniture on the show, and decided she would like to spend the proceeds on laser eye surgery .

Her main aim was to rid herself of glasses for driving, and soon after the auction contacted Optimax and arranged an appointment with head Optometrist Michael Spencer.

During the consultation, Margaret was told that her vision was better than she had thought based on her last check up with a local optician, and her vision was in fact up to driving standard. As a result, she was advised against going ahead with treatment.

“The consultation was very thorough, and I was very happy with the advice I was given” said Margaret. “The whole experience was very reassuring and it was a lovely surprise to find out that I didn’t need the glasses for driving”

“This illustrates our commitment to giving the best possible advice to laser eye surgery candidates, as patient satisfaction is the ultimate goal” says Optimax chairman Russell Ambrose. “Even if that means, in some cases, advising them against treatment”

Meanwhile, with their winnings from the show intact, the couple are planning to spend the money on home improvements and a holiday.

About Optimax
Founded in 1991, Optimax is a laser eye surgery specialist with 23 clinics across the UK.

It is the only specialist UK laser eye surgery clinic chain, with expertise gained from more than 300,000 treatments. Its recent GBP £5m investment in the latest technology means that more people than ever are achieving 20:20 vision.
For further information, please contact:
James Seton, marketing and communications, Optimax
Tel: 020 7317 8639
Email: james.seton@optimax.co.uk
Site: www.optimax.co.uk
– James Seton 12-04-2010

Taunton, UK – 9th April 2010– Data Encryption Systems Limited (DES), the UK-based leader in software copyright protection, data encryption, secure messaging and data storage solutions, has today revealed its latest innovative new solution to combat data breaches. DESlock+ Go addresses the problem of securely sharing data on any USB removable storage device without requiring users who access it needing to install additional software. Like all DESlock products, DESlock+ Go conforms to international regulatory standards so customers can confidently distribute and share data on a USB stick or CD/DVD without compromising on security.

DESlock+ Go allows users to encrypt information with an encryption key and a password. This means the licence holder who possesses the key can transparently share the data with others and if they don’t have the key, they simply input the password which can be changed as and where necessary. This allows both parties to see encrypted stored files. DES Managing Director David Tomlinson explains where this intuitive technology will be most beneficial:

“We have designed and tested DESlock+ Go to work for every market. It is a simple tool available free of charge to all DESlock+ customers to add to their existing licence. If an employee needs to take some sensitive information to a client meeting on a USB stick to pass on to their customer, that information can be transported safely because it is encrypted and can be easily shared given the password feature. It’s ideal for where data needs to be distributed in large numbers and to those who don’t have the necessary encryption software but where data needs to be used, modified or shared. The beauty is in the portability of this innovation.”

DESlock+ Go allows those with no technical training to decrypt securely and simply. The key holder remains in control of the information because only those with the password will be able to decrypt the stored files. You can resave and encrypt the data back onto the USB stick seamlessly.
David Tomlinson adds:

“You could describe this as a bubble of security. With increasing numbers of employees becoming mobile workers away from the security of their office, the number of data breaches will undoubtedly rise. Ensuring that your corporate data is safe will soon set board level agendas as the ICO powers extend their reach into an increasing number of businesses. Organisations just cannot now afford to risk their security and gamble on the belief that it’ll never happen to them. USB memory and other removable media devices pose one of the greatest threats to corporate data. While the low cost of these devices make a lost unit seem trivial, the value of the content and damage to a business caused by its loss may be enormous. DESlock+ Go is another asset to the proven and acclaimed arsenal of DESlock+ products available to prevent data leakage.”

In a survey by the Identity Theft Resource Centre, 82 percent of respondents who had lost data said that if it had been encrypted, the risk to the company would have been far reduced and according to a Ponemon Institute Study, a third of respondents terminated their relationship with an organisation on learning about the breach of data security. This clearly begs the question; can you afford not to safeguard your data? Encrypting data is simple and with mobile working increasing, the need for it to become part of every company’s IT infrastructure will become ever more pressing. DESlock+ Go is responding to the evolving demands of today’s mobile business by providing a solution to the problem of sharing data with those who don’t share the same security procedures as your firm.

DESlock+ helps organisations to protect against all types of data breach by offering simple, yet extremely powerful, encryption of documents, folders, disks and removable storage media, and computer systems. The solution is both Windows 7 compatible and FIPS 140-2 approved. The United States Federal Government is required to only purchase cryptographic products which are validated to the FIPS 140-2 standard and so this is a highly sought after and significant accreditation.

DESlock+ Go is included with the DES business desktop licence and does not require users to be running the Enterprise Server. For more information visit www.des.co.uk
- Ends -

Notes for editors:
About Data Encryption Systems (DES)
Since 1985, Data Encryption Systems has been the UK’s most successful manufacturer of software protection dongles, software copyright protection systems, and secure handset reprogramming accessories. Data Encryption Systems markets and supports products used by tens of thousands of businesses worldwide to protect applications, copyrighted materials, medical records, government files and other confidential and personal information. The company’s flagship product, DESlock+, has been awarded SC Magazine’s Best Buy for three successive years.

For More Information:
Annette Finch
C8 Consulting Ltd for DES
+44 (0)1189 001135
Annette@c8consulting.co.uk

– Paula Elliott 09-04-2010