HAMPSHIRE, UK: 19th May 2010 — A continuing surge in mobile Internet usage, allied to the increasing penetration of integrated GPS receivers within both smartphones and featurephones, will see location-based local search and information services used by nearly 1.5 billion mobile users by 2014, according to a new report from Juniper Research.

The mobile location based services report found that while technical advances in handset screens, user interfaces, processors, memory and graphics handling technologies had previously contributed to the launch of a rash of high spec, but relatively high cost, mobile devices from leading vendors, their features – including GPS – were gradually migrating into mass market devices. At the same time, GPS unit prices and form factors had improved considerably making integrated GPS much more cost effective and design friendly.

Meanwhile, the attendant growth in mobile Internet adoption – itself in part a corollary of improved handset form factors and affordable data bundles – is expected to provide further impetus to the adoption of browser-based local search services.

According to MLBS report author Dr Windsor Holden, “The sharing culture of Web 2.0 is increasingly shaping the way many location based services and location enabled apps develop. Social networking application usage has continued to grow at an explosive rate, while mobile driven apps such as Loopt and Brightkite have extended the Web 2.0 concept further with the introduction of geotagged content”.

Additionally, the Juniper report found that while browser-based services will dominate the local search market, applications purchased via app stores will take a growing portion of the information services market, particularly template apps providing city guides and entertainment guides.

Other findings from the Juniper report include:
• Total revenues from all mobile location-based services are expected to reach $12.7 billion by 2014
• While advertising will comprise an increasing proportion of total market value, some concerns remain regarding its large-scale viability as a primary revenue stream

Juniper Research assesses the current and future status of mobile location-based services based on interviews, case studies and analysis from representatives of some of the leading organisations in this critical area of the mobile industry.

Whitepaper and further details of the study ‘Mobile Location-Based Services: Applications, Forecasts & Opportunities 2010-2014’ can be freely downloaded from www.juniperresearch.com Alternatively please contact John Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002. – John Levett 19-05-2010

• Peugeot’s Diesel sales up 53.4 % in April
• April sales up 21.6% in a market up 11.5%
• Strong Fleet sales’ performance in April up 24.4% in a static market
• Strong LCV sales up 51% year-on-year in a market up 11.1%

Peugeot is a brand on the move with sales in April up 21.6%.

April has seen another strong performance from Peugeot in the run up to it 200th anniversary in May. As the UK market reported an 11.5% increase in April, Peugeot benefited from strong sales of its HDi diesel models, up 53.4%, to record an overall sales increase of 21.6%. This was fuelled by the strong retail and fleet demand for Peugeot’s two latest models, the Peugeot 3008 (What Car? Car of the Year 2010) and the Peugeot 5008 (What Car? MPV of the Year 2010); both cars also continue to exceed all sales objectives.

A strong April performance means Peugeot continues to out-perform the market year-on-year with increased sales of 29.4%, in a market up 23.9%. This growth has been achieved by increased sales of the Peugeot 107, 207 and 308 models, and the 3008 and 5008 which have achieved sales of almost 6,000 in the first four months of 2010.

Peugeot’s strong LCV sales performance also continued again in April with sales up 12.2% in a market up 6.0%, as confidence in the economy starts to return. Year-on-year Peugeot has now increased its LCV sales by 51%, in a market up 11.1%. Strong sales performance across the whole LCV range has put Peugeot in the position of No1 French manufacturer in the UK LCV market, and with the highest volume increase out of all the top five manufacturers.

-Ends-
To obtain high resolution LCV downloadable images and pricing and specification information on any of the Peugeot Range of city cars and family cars please log on to the Peugeot Press website: www.peugeotpress.co.uk (Newspress passwords apply)

Press Contacts
www.peugeotpress.co.uk

Andrew Didlick +44 (0)24 7688 4309
andrew.didlick@peugeot.com
Mob +44 (0) 7836 362859

Craig Morrow +44 (0)24 7688 4261
craig.morrow@peugeot.com
Mob +44 (0)7747 764745

Ian Sedgwick +44 (0)24 7688 4216
ian.sedgwick@peugeot.com
Mob +44 (0) 7881 500617

Janet Brace +44 (0)24 7688 4257
janet.brace@peugeot.com
Mob +44 (0)7798 607896

Kevin Jones +44 (0)24 7688 4215
kevin.jones@peugeot.com
Mob +44 (0)7880 786596

– Richard Skidmore 18-05-2010

Bristol, May 17, 2010 – Digital TV software specialist, Ocean Blue Software, has announced compliance of its mature MHEG-5 engine, Voyager™, with the UK’s specification for DVB-T2 Freeview HD receivers.

The announcement comes in time for the surge in demand for HD services on Freeview in the run up to the World Cup. The development utilises the enhanced graphics capabilities of HD-ready televisions during interactive “red button” sessions, giving consumers an enhanced viewing experience.

Ocean Blue’s MHEG-5 HD engine has been fully compliance tested to the DTG D Book version 6.2, which introduces the use of JPEG bitmaps, AAC audio (streams and clips) and improved resolution and colour depth that will all enhance the audio / visual experience. Additional changes to graphics have been made to ensure that any upscaling of SD MHEG 5 applications to HD generates a high quality image on HD graphics planes.

The new software release also allows for interactive services on Freeview HD. Ocean Blue has implemented the latest ETSI standard ES 202 184, including the interaction channel to provide for example: interactive voting, shopping and video-on-demand. The development will enable many of the “Red Button” interactive features previously unavailable to Freeview customers as their receivers had no connection back to the broadcaster.

As per all Voyager enhancements and evolutions, the new HD development involves adding software interfaces to the existing API. By maintaining the existing API and only adding relevant functionality it ensures that Ocean Blue’s existing customers require minimal effort to update and integrate; whilst new customers benefit from integrating a mature and stable software solution.

Voyager MHEG-5
Voyager is a DVB (Digital Video Broadcast) based MHEG-5 interactive software middleware component which is ready for integration into digital televisions and set top boxes. The MHEG-5 engine allows the receiver to execute interactive digital television applications from DVB-S, T or C broadcasters.

The DSM-CC (data transmission mechanism) client is supplied as part of Voyager MHEG 5. Support for SD/HD platforms with and without MPEG-4 / H.264 capabilities is included in the latest release.

Ocean Blue provides clients with test lab facilities using the latest DTG and DVB test suites, test processes and broadcast streams.

A video demonstration of Voyager MHEG-5 is available on Ocean Blue’s website http://www.oceanbluesoftware.com/video-library.shtml

– ENDS –
About Ocean Blue Software
Ocean Blue Software, based in Bristol and with offices in Hong Kong and Korea, specialises in the development, distribution and support of world-class software solutions, which are incorporated into Digital TV consumer electronics products, present in the Digital Home.
Ocean Blue’s software products stand out in terms of maturity, usability, operability and adherence to international digital broadcast standards, notably DVB and DTG. Ocean Blue is active in both DTG and DVB groups, assisting in the development of industry software standards. Ocean Blue’s latest software developments include support for High Definition TV broadcasts, Talking TV technology, CI Plus and Connected-TV solutions such as HbbTV. For further information visit http://www.oceanbluesoftware.com.

Ocean Blue Software Contact:
Laura Buck
Marketing Manager
Email: laura.buck@oceanbluesoftware.com
Tel: +44 (0)1179 722753
http://www.oceanbluesoftware.com – Laura Buck 17-05-2010

Peugeot invites you to put your creative head on, think outside of the box and look at advertising in a whole new light. To coincide with the UK launch of the new RCZ this month the ‘It Chooses You Campaign’ launches on Facebook today giving people the opportunity to win the most desirable Sports Coupé on the market – the sexy and dynamic Peugeot RCZ.

Meanwhile, Peugeot is looking to find a creative star to win one of these cars through the new RCZ Facebook campaign.

The competition on Facebook flips traditional advertising on its head by running ads that look like classified car ads but actually feature ‘real’ people advertising themselves to the RCZ. Entrants may even find themselves grabbing the headlines and becoming famous as some of the best entries will be picked to feature in an online advertising campaign for Peugeot UK.

Alongside the RCZ Facebook page, a micro-site has been created where entrants can really start to get those creative juices flowing and express themselves through the world of advertising, creating their advertisement with the help of Facebook Connect. Furthermore, entrants will get an extra chance to win if they invite friends to participate as they enter the prize draw at www.itchoosesyou.co.uk. By joining the RCZ Facebook page, people can keep up to date with all the latest competition news in the run up to the live draw on 11th June.

Andy Goodall, Internet Marketing Manager at Peugeot UK said: “The RCZ Sports Coupé goes on sale from the 21st May. The exciting RCZ Facebook competition will engage the audience, keeping them interested and excited using street-casted online ads, viral videos, e-mails and then using online ads featuring real entrants amongst all entries to win the stunning RCZ.”

Come on Britain, let’s really see who’s got talent!

Ends

Press Contacts:

www.peugeotpress.co.uk
Andrew Didlick +44 (0)24 7688 4309
andrew.didlick@peugeot.com
Mob +44 (0) 7836 362859

Craig Morrow +44 (0)24 7688 4261
craig.morrow@peugeot.com
Mob +44 (0)7747 764745

Ian Sedgwick +44 (0)24 7688 4216
ian.sedgwick@peugeot.com
Mob +44 (0) 7881 500617

Janet Brace +44 (0)24 7688 4257
janet.brace@peugeot.com
Mob +44 (0)7798 607896

Kevin Jones +44 (0)24 7688 4215
kevin.jones@peugeot.com
Mob +44 (0)7880 786596

To obtain high resolution downloadable images and pricing and specification information on the Peugeot Range of vehicles please log on to the Peugeot Press website: www.peugeotpress.co.uk
– Richard Skidmore 16-05-2010

London, UK – 14 May 2010 – Alterian (LSE: ALN), a leader in customer engagement technology and solutions, today released further statistics, which showed how the conversations on social media sites reflected the events of the 2010 UK General Election. SM2, Alterian’s social monitoring tool, examined over 500,000 conversations across various social media platforms, providing volume and sentiment analysis of the main political leaders over the course of the election.

For the purposes of measurement, the election campaign was divided into three time periods – the Pre-Debate period, the Debate period and the Election period. From the results of SM2, Alterian has mapped the key highlights and lowlights of the election campaign.

In the 224,139 conversations tracked during the Pre-Debate period (26th February to 14th April), Gordon Brown enjoyed an overwhelming volume percentage of conversations – 70 percent. During this stage, David Cameron only received a volume of 24 percent, with Clegg receiving 6 percent. As the incumbent, it is not surprising that Brown had the largest amount of conversations at this stage before the opposition had started campaigning in earnest.

As well as volume, SM2 also measures sentiment, an important variable that reveals the public appeal of each party leader. During the Pre-Debate period, a large and consistent amount of neutral sentiment was felt for all three party leaders. This can be explained by the fact that prior to the debate (before manifestos were released) there was nothing significantly contentious or controversial to split the public’s emotions. It is reasonable to conclude that each individual held their pre-existing opinions of the party leaders. Having said that, Nick Clegg received a higher percentage of positive mentions than negative during this period. Both Gordon Brown and David Cameron had more negative than positive conversations. However, only 13 percent of Gordon Brown’s conversations could be classified as negative but David Cameron had the highest percentage of negative conversations, checking in at almost 17 percent of all conversations being classified as negative.

SM2 also allows users to understand where the conversations are taking place. During this period, Nick Clegg had more conversations (over 28 percent) taking place on Microblogs such as Twitter. This is not surprising and actually previews his entire social media campaign. Nick Clegg has his own personal Twitter feed with 27,423 followers, which is substantial when compared to the overall number of those following each party’s Twitter handles, with the Lib Dems with 17,670 followers compared to the Conservatives 28,771. Gordon Brown, on the other hand is seeing his conversations occur in more mainstream social media platforms such as blogs, wiki’s and message boards.

190,996 conversations were tracked between 15th April and 5th May, the Debate period. This marked a significant event in UK politics as it involved the first ever televised UK Prime Ministerial debate. As a result, SM2 tracked nearly the double of the daily conversations from the Pre-Debate period.

The most obvious information that can be gleaned from this is the rise of Nick Clegg. Clegg’s volume of mentions increased from 6 percent (in pre-debate period) to over 23 percent of conversations. The percentage of conversations mentioning Cameron increased to 28 percent, whereas Brown shrank considerably to 49 percent. During this period each candidate saw their percentage of positive conversations rise as compared to the Pre-Debate period. The increase in volume for Clegg was also seen in the sentiment analysis. Over 18 percent of Clegg mentions were positive compared to 15 percent negative. This can be explained by the general consensus that Clegg had the best performance during the initial debate. Cameron received virtually the same amount of positive and negative mentions during this period. Brown only received a positive growth of 1 percent but this is expected considering the fallback of the ‘bigotgate’ scandal.

During the Election period (6th May to 11th May), SM2 tracked over 97,235 conversations. During the election, we see a doubling of the average number of conversations per day to 19,447 compared to 9,550 in the previous period. This emphasises just how popular and interesting this particular election was. After the rise of Clegg during the Debate period we see his mentions remain constant at 23 percent during the Election Period. However, Cameron’s increases to 29 percent while Gordon Brown still leads with 47 percent of the conversations.

However, this was not reflected in the sentiment analysis during the Election Period. Each party leader after the election has more negative sentiment than positive. Cameron’s negative sentiment increased from 16 percent to 18 percent. Even Nick Clegg who in both the previous periods had more positive than negative sentiment, during the Election Period has seen his sentiment turn more negative than positive. This could possibly be explained by the fact that we now have a coalition government, a system of governance that is not popular with the electorate. The report also examines key topics discussed in ‘theme clouds’ associated with the party leaders. SM2 found that the term ‘hung’ – referring to hung parliament featured more prominently in negative conversations than in positive.

David Eldridge, CEO of Alterian commented on the analysis, “This year’s election is indisputably one of the most interesting elections that we have ever seen and this has been reflected by the amount of interest garnered both in social and traditional media. There is no doubt that social media played a key part in driving conversations and gathering support. While the candidates predominantly used traditional media to drive their messages, the electorate has shown the importance of social media as a means of engagement.

Alterian SM2 is a social media monitoring and analysis solution designed for PR and Marketing professionals. SM2 helps track conversations, review positive/negative sentiment for brands, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.

For more information on Alterian SM2, please visit http://www.alterian.com/products/social-media-monitoring

# # # Ends # # #

About Alterian

Alterian,(LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media,http://email.alterian.com/, and [Campaign Management & Analytics|http://www.alterian.com/products/campaign-management/‘ target=’_blank’>Web Content Management.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com.

For more information, contact:

Beth Handoll
Bite PR
+44 (0)20 8741 1123
alterianuk@bitecommunications.com

Karen Gibbons
Alterian
+44 (0)117 970 3200
karen.gibbons@alterian.com
– Karen Gibbons 14-05-2010